I see business owners come to AI the same way over and over: they expect it to do their job right out of the box. When it doesn't, they decide AI is overhyped and go back to what they were doing.
That disappointment usually isn't an AI problem. It's a mirror reflection of the person using AI. Learning to use AI at work is a skill, and almost nobody tells you what building that skill actually reveals.
The Reason AI Disappoints Most People
When we work with clients on AI adoption, we notice the same pattern. Someone wants AI to take over a task they do every day. So we ask them to describe how they do it. And more often than not, they can't. Not because they're not good at it. Quite the opposite. They're so good at it that the whole process lives in their head and runs on autopilot.
So think about the conundrum here. If you can't describe how you do the work, how can you expect AI to do it for you? This is the same trap behind one of the most common questions business owners are asking right now: "I started with the tool and I'm trying to work backwards to the problem. Is that wrong?"
The instinct makes sense, but it's backwards. You can't teach AI to do a process you've never actually described.
Teaching AI Is the Real Skill
The conversation online is stuck on prompting. Prompt libraries, prompt courses, the 10 prompts that will change your niche. Prompting is real, but it's not the point.
The actual skill is teaching. When you learn to teach AI to work with you and for you, you're doing the same thing you'd do with a new hire: naming the steps, explaining the judgment calls, and defining what "good" looks like.
That's where the value hides. The moment you slow down to teach AI how you work, you're forced to look at your own process through a different lens.
The Two Bonus Wins That Outlast Any Tool
Learning to use AI at work produces two branched-off benefits that outlast any single tool.
A better understanding of your own work. When you describe a task step by step, you see what actually works, what doesn't, and which steps were just fluff. Redundancies. Steps to fix a problem that no longer exists. Teaching AI is a review of your workflow that you didn't sign up for but desperately needed.
A clear view of where AI fits in your role. Not the doomer version where it replaces you, and not the regret version where it does nothing useful. You start to see which parts of your job are repetitive and rule-based, which parts need your judgment, and where AI can genuinely carry the load.
This is why so many companies are stuck in what researchers call "pilot purgatory." Three-quarters of companies that start experimenting with AI struggle to move past the experimentation stage. They ran a test, it underwhelmed, and they stalled. In most cases they skipped the part where you learn to teach the tool what your work actually involves.
How to Start Using AI at Work the Right Way
If you've tried AI and it let you down, or you don't know where to start, here's a simple first step.
Pick one task you do regularly. Before you open any AI tool, write down every step of how you do it, as if you were training someone who has never seen your business. Where do you start? What do you check? How do you know it's done? You'll likely find you can't finish in one sitting, and that gap is exactly where you didn't understand your own process as well as you thought.
Then bring in the AI and teach it what you wrote.
Working with AI is a skill that has to be built. The businesses pulling ahead aren't the ones with the fanciest tools. They're the ones willing to describe how they actually work, spot the gaps, and put AI where it belongs.
Execute. Rinse. Repeat.
Want the full version of this idea, including the exact first step I'd have you take? Read the complete breakdown in this week's newsletter.
Read the full issue on Substack →